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You matter to us, and so do the youth in your life.

The drug landscape has changed dramatically since 2013, when illicit fentanyl hit the streets, and social media apps became the new street corner for drug dealers. The best prevention tool for youth is a parent who knows how to have conversations about drugs, and in the process, create a safe space for their kids to return to as pressures to fit in grow stronger.

I know why kids do drugs because I experimented a lot as a youth. I wouldn't have survived in today's environment, where one pill can kill. Now, with grandkids entering this reality, I've built a prevention program that combines personal experience, evidence-based practices, and neuroscience.

The most effective prevention starts early, when kids are 8-12. By age 8, kids' brains have developed the ability to understand cause and effect, think beyond themselves, and grasp why people make certain choices. By age 12 (or sooner), kids are being exposed to drugs. The older your kids get, the less likely they'll come to you with questions - unless you've already established yourself as a trusted source and safe place.

The conversation your child needs starts with you.

I look forward to meeting you!

Denise Frey

Founder, 4 Youth

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